[Chinese shoes Network - Brand Dynamics] people visit the Nike headquarters, few people went to the third floor, Rice Jerry House (the Jerry Rice Building) of?. An area of ??192 acres of the Nike headquarters in Beaverton, Oregon City, which is located at the north end of the headquarters building of the park. Even Nike's own employees, the majority of people in this building where the staff is doing what in the end is also poorly understood. There on the floor, the door block sign that read "exclusion zone: we hear you knock on the door, but we can not let you in," This sentence is not entirely a joke. Building, five or six groups of employees, gathered in various conference rooms, a conference room whiteboard filled with all kinds of equations. Supreme among them cheap jordans online men, both engineers, there are scientists who or from the Massachusetts Institute of Technology (MIT), or from Apple (Apple). Heavily guarded building, non-disclosure: If a visitor allowed to enter, but he stared at a computer screen for longer time during a visit, soon there was a public relations officer jumped out to block his line of sight.
so strict secrecy programs and special channel safety monitoring technology was just the tip of running shoes can enjoy the benefits: For example, discovered a new type of polyurethane foam blowing, or the cushion technology has made other breakthroughs. But we say this lab employees are not in the manufacturing of shoes, clothes. They are quietly waging a marketing revolution.
This building is "Nike digital sports" (Nike cheap jordans for sale Digital Sport) location. It is the department in 2010, Nike's newly established. On one level, the department's goal is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. The department's most well-known product is the Nike + running sensor. The jointly developed with Apple's products can monitor jogger in sports performance, soon available on the subject blitz. Now, there are 500 million people take advantage of this tool to check their state of motion. Last month, the "digital movement" section introduced the first heavyweight successor - monitoring the energy output of the "fuel wristband" (FuelBand).
However, the work of digital moving part of research and developme cheap foamposites nt must not be limited popular sports small equipment. This department gathered the world's most outstanding marketing staff, they single-handedly hold the data of Nike consumers, occupy a unique advantage, is expected to use the data to track consumers to create an online community, so as to establish strong relationships with consumers unprecedented . Nike plans to develop a huge, ready to shift most of its marketing activities in the digital domain, and this is part of it. Since the "just do it" phrase slogan was born, or even who Portland State University (Portland State University) graphic design students to draw the check mark logo Nike Swoosh (meaning "whizzed on paper "- Annotation) since Nike headquarters ushered in the most significant change.
Try to rec cheap jordan shoes for men all what you saw on TV recently Nike commercials. If you remember, do not be surprised. Although Nike's total marketing budget is still rising steadily, and last year it was reached a record of $ 2.4 billion, but it is spent in the United States television and print media advertising within three years on the drastic reduction of 40 percent.
? Brian Collins is a brand consultant, also a senior creative director of the advertising industry, he said:. "Now, Nike has rarely put in traditional media advertising a"
past that from top to bottom, around the most popular single product launch marketing campaign is gone, whether it is your superstar Tiger Woods endorsement, launched autograph version of "Air Force One" (Air Force 1) or publish parody appeared in the late Cheap air jordan 12 ovo 1980s by the cloth? Jackson, Nike's brand identity alone will be able to sell the brand of "Cloth know" (Bo Knows) commercials. These marketing tools have been new, full of interactive marketing campaigns element substitution, they allow users to communicate directly with Nike. Message to the big screen erected 30-storey Johannesburg Nike Twitter fans;; from the strap and then to monitor the state of motion by Oscar-nominated director of photography, not in prime-time television broadcast, but on Facebook premiere large-scale advertising, This is reflected in the new marketing trends. ? Jon Eriksson Baum Bond is Bond Sena Ke Partners (Kirshenbaum Bond Senecal & amp; Partners)?? Co-founder, who now runs a social media advertising company. He said: "Obviously, Nike b Cheap air jordans for sale elieves that even if there is no large-scale television advertising, their business can still done fast."
Cause When this transition is simple: Nike need close to the consumer. The core consumer image is a 17-year-old boy. He spent than adults sneakers on 20% more, but he had to give up TV, but in all kinds of online communities in a nice duck. Nike not only think they have without the help of a massive TV advertising will be able to develop new markets, it said that the digital world allows the formation of its brands and consumers closer interaction - tightness might be comparable to the development of early Nike. At that time, that is, the 1960s, the company founder Phil? Knight drove his car, personally sell shoes. Not long ago, in the "Fortune" magazine (Fort Retro jordans for sale une) interview, Nike CEO Mark? Parker in Beaverton that room filled with knick-knacks his office said that this is a major change. He said: "The previous mode of communication is that it is our product, which we do advertising, hope you like but now communication is a dialogue.."
different markets favor different athletes. In China, people of Kobe & middot; Bryant (Kobe Bryant) madness. Believe it or not, the great Kobe there than in the United States. He presided over his own reality show, every year around the Chinese parade, with fans meet. Morningstar (Morningstar) analyst Paul & middot; Si Wen Nande (Paul Swinand) said: "He is Michael & middot; Jackson (Michael Jackson) and Michael & middot; Jordan (Michael Jordan) combination." Bryant to sponsor Nike cap imp rint on the emerging middle class, which is the Nike brand new customer base. Nike in which this market is its biggest growth engine. (Chinese shoes Network - the most professional and authoritative Footwear News)adidas set up a studio in Broolyn, New York, called Broolyn creative farm, dedicated to creating a designer's "Disneyland"". Paul Gaudio, Adidas's global creative director, stresses that "Broolyn creative farms" are different from the average design studio: working here is not only more exciting, but also challenging. It's also a place to provide creative talent for designers. released in 2009 so far, you, "Avatar" is still the world's highest box office science fiction film. It is reported that the "Avatar" 4 sequels, will start the synchronization proces Retro jordans for sale s was taken in September 25th, the most fascinating movie is the scenery of Pandora, James Cameron shows a near perfect planet, various forms of plants with light hair falls down, great in strength and impetus, and colorful dragon animal, either the effect of 3D and story are very good. accustomed to the format for the NBA players PE, we will pay attention to the women's basketball stadium. This Nike Kobe 8 "Los Angeles Sparks" PE is the exclusive version for WNBA player Kristi Toliver Losangeles sparks, the sparks iconic yellow collocation, pale green shoe a little spirit, a simple and elegant. Reebok Reebok Insta Pump Fury 20th anniversary to exposed joint models, this work is Singapore tide brand shop Limited Edt shoes in black Safari collocation cheap jordans for sale mens of white, endowed with magic blue lining. Very intriguing, transparent honeycomb patterns, shoebox is also quite attractive. ; Jordan Prime Flight red smudge physical exposure 2013-12-08 23:40:02
while ago exposed a "joker" color of Jordan Prime Fligh, recently exposed a black / gray / red color in kind. Designed for low-key colors such as golf course was born, and exposed the dynamic fly line with herringbone soles, I believe is a real weapon. Specific release date is unclear, please pay attention to the follow-up reports.
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adidas Originals "Blue" series of spring and summer clothing Preview 2014-05-06 22:42:01 as enthusiastic and loved the trend of people with a low-key launch of the great design sense of Blue series in 2014 spring / summer continue to follow with its high popularity, with simple colors, neat tailoring outstanding still stands in the forefront of trends and fashion. Simple solid color throughout the design series, in costume design, led to a series of color can easily match clothes suit series. This season's Blue series with a fixed color as the base, the use of even better tailored clothing in the clothing to emphasize its own characteristics, so that every piece of clothing has a very strong and can be used with three-dimensional individual wearing. In the women's side, cropped get mature use of Blue in the series, so that women wearing seemingly simple clothing and a highly textured effect. Shoes, in order to cooperate with clothing, choose a more simple and easy to answer the color settings, through a unique deal with the details of the location, to show its unique low profile design.
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As of this summer, a sponsor of the most interesting move, Stephen Curry from the Nike camp to join the a & nbsp; Under Armour's arms, from the beginning of the preseason, Curry began wearing their PE version of & nbsp; Under Armour Anatomix Spawn. This shoe has a very muscular lines, shoes branded headed damping technology Micro G, can provide quick energy feedback, in addition to shoes shoes also uses a cross-compiled multilayer material, ensuring breathability at the same time, to really fit your foot muscles.
Today small to bring the library at home this season has been wearing a & nbsp; Anatomix Spawn PE, shoes with silver tone, muscular shoe so it is more intense, Warriors again with details of the site in the iconic blue and yellow embellishment, is printed on the tongue "30 SC" the Logo, it is worth mentioning that & nbsp; Under Armour will be in the future for the library and then designed a new exclusive Logo, reported that, shortly after, there will be Anatomix Spawn Curry landed major PE shoes & nbsp; Under Armour & nbsp; boutique shop, detailed information please look at our follow-up reports.
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