[Chinese shoes Network - Brand Dynamics] attention this week for the first-quarter report released Nike analysts and investors, as China's economic slowdown led to decline in consumer demand, the Chinese market is causing serious concerns .
Analysts investment bank Canaccord Genuity Lyon (Camilo Lyon) said that, given the prevalence of the entire market product inventory backlog and excessive discounts problems, we Nike's business in China more cautious. Lyon has just ended a week-long China trip. He said there was no doubt that Nike is in a strong leading position in China, however, this advantage is also affected by a variety of macro and competitive pressures promotional environment.
the previ Retro jordans for sale ous fiscal year, Nike's sales in China totaled $ 2.5 billion, in its $ 24.1 billion of total sales accounted for more than 10%. Lyon is estimated that China contributed 30% of operating profit of this sports equipment giant.
June this year, Nike's stock price appears the biggest decline since December 2008, after Nike's fourth-quarter profit unexpectedly fell, China demand slowdown. China orders in the fourth quarter increased by 2 percent, compared with third-quarter increase of 20%.
Lyons said the problem is that with the deterioration of demand in China, domestic brands and Nike promotional tools such international brands are resorting to discounts in order to get rid of a lot of inventory. Th cheap jordans for sale mens is analyst at Shanghai store by sampling found behind Nike and Adidas China's third-largest sports brand Li Ning store all the goods are in play Qizhe for sale, he said, the lower the price of Chinese shoes ANTA fight tickets sold commodities, clothing places Sizhe sold.
Lyon pointed out that under the price Qizhe half of the amount sold to seven in China Nike sports apparel, Nike is also working to change the type of clothing, the transition from recreational sports to feature line style.
Lyon commented that no brand is immune to the impact of discounts this level, even if it is Nike; practical point of view, we believe that Nike also need three to four quarters to make inventory control.
Lyon cheap foamposites pointed out that Li Ning will close 8,000 of 3,000 points of sale, which is the total stock market situation has cast a shadow. Get together with the sales of these brands is not a good thing: He said, for example, five of the Li Ning store is next to a Nike-owned stores and distributors in a four Nike stores.
He said that although Nike enjoy the advantages of high-end brand status, but will definitely get together promotional activities impact on consumers' purchasing decisions.
Lyons added that Nike in the United States can solve the problem of excess inventory through the factory outlet stores, but Nike in China has yet to establish a similar network. Nevertheless, he pointed out that the Nik Cheap air jordans for sale e brand is being established guerrilla store, or set up temporary outlets to help clean up excess inventory.
UBS (UBS) analyst Binetti (Mike Binetti) said, Nike is likely to increase profit margins at the expense of local retailers to discount in order to increase China's orders. He said, we believe that Nike is to create a positive future for the struggle. Binetti has just come back from China. He said that Nike is now taking action carefully.
Still, Binetti said US demand growth continued to accelerate enough to offset the adverse impact of China, but also the surplus.
accepted FactSet survey of analysts said it expects earnings call Thursday, Nike's profits from income decreased $ 1.36 to $ Retro jordans for sale 1.12 per share. Analysts expected, due to demand driven by the United States, sales rose to $ 6.08 billion from $ 6.43 billion. In addition to China, Wall Street is still concerned about the demand in Europe, Europe is also an important overseas markets Nike.
Analysts Credit Suisse (Credit Suisse) Bath (Christian Buss) said that the strong performance of the North American market may be European market downturn and the challenges of the Chinese market, offset, these two factors are limiting the upside potential of Nike. (Chinese shoes Network - the most authoritative and most professional Footwear News) in September, the concern of fur products continued to rise and remained at the top of the cheap jordan shoes for men list. Fur has always been synonymous with "high" and "luxury", and has never been left out of fashion. Although it's autumn, it's not hard to find a fur cape. OK to hand, component is indeed a lot of weight to the body, wrapped, feel Spring is in the air. The trend of the popularization of furs is becoming more and more fierce, becoming an indispensable part of the four seasons life.
with speed up the progress of the internationalization of market, garment leather, bag leather and furniture and interior decorative leather production will maintain steady growth. Medium grade, high value-added microfiber shoes, synthetic leather and breathable clothing synthetic leather will grow rapidly with their cheap jordans for sale development and application fields. Interior decoration materials for car industry will also be greatly developed. Accordingly, the total demand for synthetic leather and synthetic leather is 780 thousand tons per year, or 1 billion 50 million square meters. Of which 316 million square meters of leather garment leather, 263 million square meters, 316 million square meters of leather bags. PU wet leather and superfine fiber base material with high technological content will be the development direction of PU leather and synthetic leather in the future. From the Huicong net leather market data, in September, synthetic leather products attention began to rise, high-tech synthetic leather products in th Cheap air jordan 12 ovo e market more and more active. For further details, see Table 1: key words list of Huicong net leather market in 2007:
: 2007 September, Huicong net leather market information
September, fur purchase information is still the forefront, accounted for more than 40 per cent of the proportion. In such a huge market demand, we see the huge business opportunities of fur products, according to the data analysis, from the beginning of last month, hc360.com leather trading market has been in short supply situation of fur products. Material leather buying information has also greatly improved last month.
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